As one of the world’s leading sports brands, PUMA has made history as a creator of product designs for outstanding athletes and sports teams — football, running, jogging shoes and training, golf, basketball and motorsports. PUMA’s headquarters is in Herzogenaurach, Germany, with more than 14,000 employees in more than 120 countries.
From Humble Beginnings to International Breakthrough
PUMA was founded in 1919 as the “Gebrüder Dassler Schuhfabrik” (Dassler Brothers Shoe Factory) in Germany. The brand pivoted its international breakthrough during Amsterdam’s 1928 Olympic Summer Games, where most German athletes wear Dassler spikes. In 1948 “PUMA” was officially registered at the German Patent and Trademark Office.
PUMA Sports: Functionality & Leisure
From comfortable football jerseys to durable golf clubs, PUMA provides a range of stylish sports apparel and equipment for athletes. PUMA apparel is designed for team sports, track and field, basketball and more — you can also wear PUMA apparel when taking a time-out. Explore clothing for all ages here at PUMA.
PUMA’s Business Philosophy
PUMA views sustainability in the same way as they consider sports — it’s about figuring out and improving on weaknesses to reach common goals. PUMA strives to create change through fashion and sportswear by improving social and environmental areas where they have the most significant impact, including Plastic & Oceans, Circularity, Biodiversity and more.
PUMA aims to always bring better and unique innovations to sports for game-changing athletes. In 1984, the RS-Computer Shoe was created in the PUMA Running Studio, where the team leveraged computer technology to create better running shoes. Today, PUMA continues experimenting with digital technology to bring out the best in athletes.
Turning Intent Into Action
Racial and social imbalances have skewed criminal justice systems — this is why PUMA supports organisations like REFORM Alliance jogging shoes and the ACLU to advocate for reforms to a broken system. PUMA takes a firm stance against societal injustice, discrimination and inequality and aims to support good causes for a better society.